Italica PR Photography Newcastle
PR Photography That Tells Your Brand Story – Italica
If you’re a business based in Newcastle upon Tyne or anywhere in the North East and looking for powerful PR photography that elevates your brand—this case study is for you.
We partnered with Italica, a premium Italian wine and delicacies company, to bring their story to life through compelling, narrative-led photography. The result? Visuals that not only boosted their brand presence but also resonated emotionally with their customers.
Why PR Photography Matters for North East Businesses
In a competitive market like the North East, your brand visuals need to do more than look good—they must communicate trust, authenticity, and professionalism. Whether you’re launching a product, promoting a lifestyle, or pitching to press outlets, strategic PR photography is essential.
The Italica Breif
Italica wanted to promote their Italian product range with a warm, lifestyle-rich feel. Their brand was rooted in family heritage and luxury, and our job was to create visuals that echoed:
- Tradition and quality
- Sophisticated yet authentic Italian culture
- The experience of “La Dolce Vita” through food and wine
Results for Italica
Location Styling in Newcastle & Beyond
We styled the shoot using Italian-inspired props and locations that brought the Mediterranean feel to the North East.
Natural Light & Editorial Quality
By shooting during golden hour and carefully controlling highlights, we produced shots ready for magazines, web banners, and product pages.
Detail-Oriented Brand Photography
From wine labels to hand-picked olives, every close-up was composed to highlight craftsmanship and flavour.
Looking for PR or Brand Photography in Newcastle?
We work with ambitious companies across Newcastle, Durham, Sunderland, Gateshead, and the wider North East to deliver:
- PR and press-ready photography
- Commercial and product photography
- Lifestyle shoots for hospitality and retail brands
- On-location brand storytelling
- Creative direction and content planning
