Personal ProfileDavid Lawson A.M.P.A
Welcome and thank you so much for taking the time to view my website.
Since 1984 my studio has been creating something special for all my clients and my job has taken my all round the world. I have been very fortunate to meet so many lovely people and look forward to many more.
The introduction of digital cameras into the world of photography is a double-edged sword.
In my introductory years in the World of Photography, life was a lot different. A photo session was carried out on good old film and a camera that you have to focus yourself and calculate the right exposure to use to achieve the perfect results. The margin for error was slim, and you always spent a nervous few hours or days in some cases awaiting the results of your shoot to come back from the process lab to make sure the results were up to a the usual high standard.
You learned to take care to compose – and pose – your shots before clicking the button!
But what made a photographer stand out was his or her ability to be creative and to push the boundaries of the equipment available and also be an extraordinary people manager at the same time.
A roll of film for a high quality shoot such as a wedding or portrait session held 12 shots.
The data contained in a single shot in a roll of film is vastly higher than the data contained in a digital photograph taken with the average prosumer digital camera, but these 12 shots really had to count, unlike the machine gun approach to photography adopted by many digital converts today.
After all, if you take a couple of hundred shots, you may just find one that is good!
The point is that true professionals produce good results because they are trained and are experienced enough to be able to cope with the mini disasters and stresses that do occur during important events.
I consider myself a true professional; just as I mastered film-based photography, I have now mastered the art of digital photography and am creative enough to turn the mundane into the magical – and turn potential disasters into triumphs.
I make no apologies for my claims; in my 30 years in the business of photography, I have seen it all – well most of it anyway – and have the awards –and the T-shirts to prove I have done it.
In this life you do get what you pay for, and I believe that the images produced by my Studio are second to none in quality, substance and style, which is why my fees are a little higher than average here in the North East.
In London and other areas I could charge much more, but I love the North East and this is where I choose to live and work.
If you want outstanding results and platinum-level, customer service, give me a call and I will gladly arrange a no-obligation sit-down over a coffee in my studio.